But Candy Crush keeps us coming back in several ways. If the game remained this easy, however, we’d quickly tire of the jellybeans and gum drops, becoming bored after a couple of binge sessions. Despite its reputation as a pleasure chemical, dopamine also plays a crucial role in learning, cementing our behaviours and training us to continue performing them. These accomplishments are experienced as mini rewards in our brains, releasing the neurochemical dopamine and tapping into the same neuro-circuitry involved in addiction, reinforcing our actions. Initially, the game allows us to win and pass levels with ease, giving a strong sense of satisfaction. The premise of Candy Crush is basic enough for a preschooler – just match three candies of the same colour. So what is it about this game that makes it so addictive?įirst off, it’s simple. We are looking forward to launching more of our Saga titles onto mobile next year.I am on level 140 (not something I’m proud of), even after deleting the app once because I couldn’t stop playing. Zacconi says that “Learning that Candy Crush Saga has become the most popular game on Facebook is a super start for 2013. launched Candy Crush Saga in April 2012 and is available on both Android and iOS platforms.Īccording to AppData’s report, Candy Crush Saga has nearly 1 million more daily players than FarmVille 2 and 2.6 million more than the third place game, Texas HoldEm Poker, another Zynga game.

And, with over 50 percent of Facebook’s users connecting from their smartphones, Facebook has become a critical component of mobile app discovery as we look to release more Saga games on mobile.” We spoke with Riccardo Zacconi, ’s CEO and co-founder, who said that “Candy Crush Saga has been an extremely successful game on Facebook since it launched on the platform earlier this year (2012) - quickly becoming a top 10 game. It is a “match 3” game, where players move sweets in order to make a line of three or more of the same color while also offering synchronization with Facebook across different devices - meaning that as you play the game on the social network, you can leave the computer and continue playing on your mobile device, right where you left off. It is available not only on Facebook, but can be played on any iOS device. is also reporting that three of its games also rank among the social networks’s top 10 game apps.Īlready the company’s most popular game, Candy Crush Saga has more than 9.7 million daily players. The popular game ‘ Candy Crush Saga‘ has become the most popular game on Facebook, surpassing Zynga’s ‘ FarmVille 2‘, the previous leader. Casual social game company has been bestowed a great honor by application metrics and trend service AppData.

Candy crush saga games